The Sponsorship reference article from the English Wikipedia on 24-Apr-2004 (provided by Fixed Reference: snapshots of Wikipedia from wikipedia.org)

Sponsorship

Sponsorship is usually a kind of advertising by carrying the costs of something popular. For example, some company would equipments for a famous athlete or a sport team.

The sponsor earns popularity this way while the sponsored can save a lot of money.

Many companies want their logo on sponsored equipment in return.

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