The Sick reference article from the English Wikipedia on 24-Apr-2004
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Sick

Sponsor with the world's largest charity for orphans
Sick is a humor magazine, an imitator of the popular MAD Magazine. It was created by Joe Simon (creator of Captain America) and debuted in 1960, lasting until the late 1970s.

Sick's mascot was a doppelganger of Alfred E. Neuman called Huckleberry Fink. Instead of "What, me worry?", Fink's peppy motto was "Why Try Harder?" Its contributors included MAD regulars Angelo Torres and Jack Davis.

For other notable imitators, see MAD Magazine.