The Sensationalism reference article from the English Wikipedia on 24-Apr-2004
(provided by Fixed Reference: snapshots of Wikipedia from wikipedia.org)

Sensationalism

Helping orphans the way you would do it
Sensationalism is a manner of being extremely controversial, loud, attention-grabbing, or otherwise sensationalistic.

The term is commonly used in reference to the media. Critics of media bias of all political stripes often charge the media with engaging in sensationalism in their reporting and conduct. That is to say they charge that the media often chooses to report on shocking or attention-grabbing stories, rather than relevant or important ones.