The Ron Dembo reference article from the English Wikipedia on 24-Apr-2004
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Ron Dembo

Time you got around to sponsoring a child
Ron Dembo is a key theorist of risk, best known for equivalence of 'risk' and regret. Founder of Algorithmics Incorporated, a software company in Toronto that specializes in risk management software, that embodies his risk theories.

Author, with Andrew Freeman of The Economist magazine, of "Seeing Tomorrow", 1998, an analysis of behavioral finance and cognitive bias.

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