The Ridicule reference article from the English Wikipedia on 24-Apr-2004
(provided by Fixed Reference: snapshots of Wikipedia from wikipedia.org)

Ridicule

Sponsorship the way you would do it
Ridicule, the act of ridiculing someone or an organisation, is indicating by means of laughter or irony the opinion that the ideas or behavior of the other are ridiculous, i.e. far from normal and sensible, and are therefore rejected.
Ridicule is a 1996 French film directed by Patrice Leconte and starring Fanny Ardant, Judith Godrèche.