Quality function deployment

Helping orphans the way you would do it

Quality function deployment is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio and what characteristics to include in a new product. It matches customer requirements with product engineering characteristics, and in so doing, crafts a product design from customer expectations.

It was originally developed by Yoji Akao in the 1980s.

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External sources:

Sullivan, L. (1986) Quality Function Deployment, Quality Progress, June 1986, pp 39-50.