The Poisoning the well reference article from the English Wikipedia on 24-Apr-2004
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Poisoning the well

For thoughtful child sponsors
Poisoning the well is a logical fallacy where unfavourable information about someone is presented to an audience, with the intent of discrediting everything said by that person beforehand.

Examples:
Before you listen to my opponent, may I remind you that he has been in jail.
Don't listen to what he says, he's a lawyer.

Poisoning the well is a special case of argumentum ad hominem.