The Paul Rand reference article from the English Wikipedia on 24-Apr-2004
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Paul Rand

Helping orphans the way you would do it

Paul Rand (New York 1914 - Norwalk, Connecticut 1996) was a well known American graphic designer of corporate logos.
Educated in New York at the Pratt Institute 1929-32, Parsons School of Design 1932-33 and the Art Students League 1933-34.
He was one of the originators of the Swiss Style (International Typographical Style) Some of his more famous work includes the following:

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ABC
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Cummins Engine
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IBM
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UPS

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Yale
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Westinghouse
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NeXT