The List of marketing topics reference article from the English Wikipedia on 24-Apr-2004 (provided by Fixed Reference: snapshots of Wikipedia from wikipedia.org)

List of marketing topics

This is a list of over 200 Wikipedia articles on marketing topics. If you create a marketing article, please add it to this list.

Table of contents

1 Marketing fundamentals 2 Marketing strategies 3 Marketing management 4 Product management 5 Pricing 6 Promotion 7 Distribution 8 Direct marketing 9 Consumer behaviour 10 Marketing research 11 Services marketing 12 E-marketing 13 Evolution of marketing 14 Criticisms 15 Finding related topics 16 External sources

Marketing fundamentals

• marketing an overview

• consumer
• customer
  • Customer lifetime value (CLV)
  • customer experience management (CEM)
    • Experiential world
    • Experiential platform
    • Brand experience
    • Customer interface
    • Experiential innovation
    • CEM integration
    • CEM organization
• marketing mix
• marketing orientation also called customer focus or marketing concept
• sustainable competitive advantage
• core competency
• experience curve effects
• marketing myopia
• market segment
• target market
• business model
• value
  • value chain
  • value migration
• market
• market share
• economies of scope
• end-user

Marketing strategies

• Marketing strategies
  • growth strategies
    • horizontal integration
    • vertical integration
    • innovation strategies
    • aggressiveness strategies
    • P.I.M.'s study
  • strategies for mature and decining markets
  • market dominance strategies
  • Porter generic strategies
  • mass customization
  • vendor lock-in
  • marketing warfare strategies
    • offensive marketing warfare strategies
    • defensive marketing warfare strategies
    • flanking marketing warfare strategies
    • guerrilla marketing warfare strategies
      • guerrilla marketing

Marketing management

• Marketing management
• marketing plan
• strategic planning
• implementation and control

Product management

• Product management
• product
• product differentiation
• product life cycle management
  • diffussion
    • technology acceptance model
  • new product development
    • research and development
    • conjoint analysis
    • Quality function deployment
    • Timeline of new product introductions
    • list of product failures
  • Crossing the Chasm
  • technology lifecycle
    • disruptive technology
  • Life cycle cost analysis
  • Planned obsolescence
• Packaging and labelling
  • Mandatory labelling
  • list of packaging companies
• product line
• whole product
• product portfolio
  • B.C.G. Analysis
  • G.E. Multi Factoral analysis
  • contribution margin analysis
  • cannibalization
  • product bundling
  • problems with portfolio models
• positioning
  • perceptual mapping
  • factor analysis
  • multi dimensional scaling
  • discriminant analysis
  • preference regression
• brand management
  • brand
  • brand equity
  • private brand
  • corporate branding
  • family branding
  • individual branding
  • corporate identity
  • trademark
    • genericized trademark
  • List of fictional brands

Pricing

• Pricing
• price
• price points
  • psychological pricing
  • odd price
• pricing objectives
• discounts and allowances
  • Loyalty card
  • loss leaders
• penetration pricing
  • price wars
• variable pricing and real-time pricing
• pricing for profit maximization
• price discrimination
  • price skimming
  • two part tariff
• price elasticity of demand
• geographical pricing and price zoning
• cost-plus pricing
  • markup
  • cost-plus pricing with elasticity considerations
  • break even analysis
• rate of return pricing
• competitor indexing
• joint product pricing
• transfer pricing
• barter

Promotion

• Promotion
  • sales promotion
  • advertising
    • mind share
    • mass media
    • television commercial
    • Billboard (advertising)
    • advertising slogan
      • list of advertising slogans
    • subliminal advertising
    • product placement
    • Nielsen Ratings
    • sex in advertising
    • subvertising
  • personal selling
    • sales techniques
    • negotiation
      • shill
    • product churning
    • sales force management
      • sales force management system
  • publicity
    • word of mouth and buzz
    • viral marketing
    • undercover marketing
  • public relations

Distribution

• distribution
  • retail
    • shopping mall
    • department store
      • list of department stores
    • Convenience store
    • supermarket
      • list of supermarkets
    • dollar store
    • franchising
  • wholesaler
  • supply chain
  • supply chain management
  • logistics
  • logistic engineering
  • shrinkage
  • drop shipping
  • Grey marketing

Direct marketing

• direct marketing
• database marketing
• telemarketing
• Multi-level marketing
• specialty catalogs
• pyramid scheme
  • LGAT
• Direct Marketing Association

Consumer behaviour

• Consumer behaviour
• demographics
• lifestyle
• buyer decision processes
  • prospect theory
  • Loss aversion

Marketing research

• Marketing research
• qualitative marketing research
  • focus group
• quantitative marketing research
  • survey techniques
  • questionnaire construction
  • scales
  • sampling
    • simple random sampling
    • systematic sampling
    • stratified sampling
    • cluster sampling
    • multistage sampling
    • nonprobability sampling
• experimental techniques
• observational techniques
• industry or market research
  • environmental scanning
  • SWOT Analysis
  • competitor analysis
  • ecological model of competition
  • Porter 5 forces analysis
• data analysis techniques used in marketing research
  • cross tab
  • logit analysis
  • intent scale translation
  • preference-rank translation
  • conjoint analysis
  • factor analysis
  • multi dimensional scaling
  • discriminant analysis
  • cluster analysis
  • preference regression

Services marketing

• Services marketing
  • service
  • quality
  • gaps analysis
  • complaints handling
  • experience economy
  • service sector
  • service mark

E-marketing

• E-marketing
• personalized marketing
• permission marketing
• E-commerce
• Business-to-business electronic commerce (B2B)
• Business-to-consumer electronic commerce (B2C)
• Online auction business model (C2C)
• bricks and clicks business model
• disintermediation
• The dot com boom
• customer relationship management(CRM)systems
• web banner
• spamming
• multimedia

Evolution of marketing

• evolution of marketing
• production orientation
• sales orientation
• marketing orientation
• personal marketing orientation

Criticisms

• criticisms of marketing
• propaganda
• No Logo

Finding related topics

• list of management topics
• list of human resource management topics
• list of economics topics
• list of finance topics
• list of accounting topics
• list of information technology management topics
• list of production topics
• list of international trade topics
• list of business law topics
• list of business ethics, political economy, and philosophy of business topics
• list of business theorists
• list of economists
• list of corporate leaders
• list of companies

If you click on related changes, you will see the list of all recent edits to this page as well as edits to all pages to which this page linkslist of marketing topics

External sources

• SOSIG Marketing directory - This is a directory of marketing topics available on the web.
• MarketStandard.com - This is a list of marketing companies organized by marketing subcategory.

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