The I'm lovin' it reference article from the English Wikipedia on 24-Apr-2004 (provided by Fixed Reference: snapshots of Wikipedia from wikipedia.org)

I'm lovin' it

i'm lovin' it™ is the English name for an international brand campaign by McDonalds Restaurants.

History of the campaign

The brand campaign was launched in Munich, Germany on September 2, 2003

English language, launched September 29

The English part of the campaign was launched September 29, 2003. The English motto was taken from a pop song by Justin Timberlake. His "vocals" were used in many of the introductory spots.

External links

• McDonalds PR: McDonald's Unveils "i'm lovin' it" Worldwide Brand Campaign
• Lyrics to "i'm lovin' it" by Justin Timberlake

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