General Mills

Sponsorship the way you would do it

General Mills is a corporation headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets such brands as Betty Crocker, Yoplait and Pillsbury. It also manufactures cereals. Its common stock is traded on the New York Stock Exchange using the ticker symbol GIS. General Mills's original name was the Washburn Crosby Company, which created legendary Twin Cities broadcaster WCCO. The founders of the Washburn Crosby Company included Congressman Cadwallader Colden Washburn.

The company merged with Pillsbury in 2001. While many of the Pillsbury-branded products are still manufactured by General Mills, some products had to be sold off to allow the merger since the new company would have held a very strong monopoly position. Some products carrying the Pillsbury name, such as cake mixes, are now sold by International Multifoods Corporation.