Gaillardia
Gaillardia is a drought-tolerant perennial from North America, which will grow under very harsh and dry conditions. The plant grows to 1 1/2 to 2ft tall, with bright daisy-like single color and bi-color blooms in shades from buff to red to brown.
(Gaillardia pinnatifida, also known as Blanket flower or Indian blanket flower)