The Freddo frog reference article from the English Wikipedia on 24-Apr-2004 (provided by Fixed Reference: snapshots of Wikipedia from wikipedia.org)

Freddo frog

Cadbury's Freddo Frog was invented in the 1930s, when Harry Melbourne, employee of McPherson's Chocolates, decided they needed a new chocolate range. Statistics showed that a mouse was wanted most, but Harry knew that wouldn't sell.

His reasoning was that women and children were afraid of mice, and wouldn't like it. Thus, Freddo was born.

Today Freddo is Australia’s most popular children’s chocolate.

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