Death tax
Death tax is a
political slogan used by
conservatives in the
Politics of the United States to refer to the estate tax. A Republican
pollster named Frank Luntz recommended that the party use the term in a famous memo (the contents of which were leaked to the press). Luntz found that the term
death tax "kindled voter resentment in a way that
inheritance tax and
estate tax do not"
[1]. The Luntz memo went on to recommend that lawmakers hold press conferences opposing the tax at the local mortuary. However, most journalists have not adopted the phrase, and will only report it in the context of a quotation.