The Conceptual blending reference article from the English Wikipedia on 24-Apr-2004
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Conceptual blending

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Conceptual Blending is the basic mental operation posited by the Theory of Conceptual Blending, a particular theory of cognition. This theory is one among many; no theory of cognition to date has been widely accepted by the cognitive science community, nor has any been successfully implemented in the sense of yielding a system able to replicate the phenomena of human cognition. In this particular theory, the Conceptual Blending operation is a subconscious process by which elements and vital relations from diverse scenarios are "blended", and is assumed to be ubiquitous to everyday thought and language. Insights obtained from these blends then constitute the products of creative thinking. The Theory of Conceptual Blending was developed by Gilles Fauconnier and Mark Turner, starting in 1993, and is presented in their book The Way We Think. This theory is in many ways a detailed fleshing out of the basic ideas advanced by George Lakoff in his book Women Fire and Dangerous Things, and is also related in many details to the SOAR and ACT-R cognitive architecture theories, and to frame-based theories of Marvin Minsky, Jaime Carbonell and others.