The Cheek piercing reference article from the English Wikipedia on 24-Apr-2004
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Cheek piercing

Sponsorship the way you would do it
Cheek piercing is a facial piercing. It's done in the center of your cheek, where your dimple would be. It's considered one of the lesser seen piercings, because it's not really accepted by society. Cheek piercings are favorites of the vegetarian festivals in Phuket, Thailand where the monks enter trance and have huge piercings performed in their cheeks and go on a procession with all manner of objects inserted in them. Such as 20ft spears, anchors. In other cultures piercings through the cheek, tongue, and out the other cheek aren't unheard of. A cheek piercing is considered a more socially piercing. It is usually advised to have your cheek pierced slightly higher or lower than where your teeth meet inside the mouth. If this isn't taken in consideration, than the likelihood of biting the back of the stud is greatly increased. When pierced, the cheek can swell a lot so ensure that you use oversized jewelry when you initally get the piercing. This piercing is an external and internal piercing so you have to take care of it in and out. The recommended jewelry to use when you first get it pierced is a 16-12 gauge labret stud. The healing time for this piercing is 8-12 weeks.