The Bratz reference article from the English Wikipedia on 24-Apr-2004
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Bratz

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Bratz is the name of a line of dolls produced by MGA Entertainment beginning in 2002.

These dolls supposedly represent the latest ways to dress in fashion. They are created in both sexes, "Bratz Boys" having followed Bratz "girls" shortly after the girl dolls entered the toy market.

In addition to the dolls, the Bratz line includes accessories, posters and a video game.