The Argent reference article from the English Wikipedia on 24-Apr-2004
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Argent

Sponsorship the way you would do it
In heraldry, argent is the tincture with the colour silver, very frequently depicted as, and supposed almost to be interchangeable with, white. (However, Arthur Charles Fox-Davies argued extensively in his book that, though extremely rare, the colour white existed as a separate colour in heraldry, typically in the white [never described or depicted as argent] labels borne by members of the British Royal Family.) In Latin, argentum is "white money, or silver".
Argent was the name of a rock band founded in 1970 by Rod Argent after his previous band, The Zombies, broke up. Their biggest hit was "Hold Your Head Up".