The Alternative algebra reference article from the English Wikipedia on 24-Apr-2004
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Alternative algebra

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In abstract algebra, an algebra (or more generally a magma) is called alternative if the subalgebra generated by any two of its elements is associative.

An equivalent definition is to require, for all x and y in an algebra A, that x(xy) = (xx)y and (xy)y = x(yy). The equivalence of the two definitions is known as Artin's Theorem.

For any two elements x and y in an alternative algebra another simple identity holds: (xy)x = x(yx).

Every associative algebra is obviously alternative, but so too are some non-associative algebras such as the octonions.

Alternativity is a condition in-between associativity and power associativity.