99Flake
A 99Flake is an ice cream cone with a Cadbury's Flake chocolate bar stuck in it.A 99 is typically sold by ice cream vans and parlours and is a classic holiday memory of most British people.
The classic 99 uses Mr Whippy soft ice cream. Variations include a 99 with two flakes and a 99 with strawberry or raspberry topping sauce.
The 99 was invented by Cadbury's to increase chocolate sales. According to Cadbury the name came from Italy: "In the days of the monarchy in Italy the King has a specially chosen guard consisting of 99 men, and subsequently anything really special or first class was known as 99 ÃÂÃÂ and that his how 99 Flake came by its name."
There are many references to 99's in British pop culture. Notably, the pop-electronica duo The KLF used ice cream van iconography and included the phrase "Make mine a 99" in their songs.